第45屆香港貿發局香港玩具展2019將於2019年1月7日-10日舉行

第45屆香港貿發局香港玩具展將於2019年1月7至10日在香港會議展覽中心舉行，預計迎來超過2,000家環球展商，是全球規模第二大、亞洲最大的玩具業展覽。在2018年，展覽吸引了超過49,000名來自129個國家及地區的買家參觀採購。

香港玩具及遊戲產品的出口於2018年首8個月達41億美元，按年上升8.6%，美國、中國內地及日本為主要出口市場。與轉口一併計算，香港是全球第二大玩具出口地。

科技玩具大行其道
科技日新月異，將科技融入玩具也成了業界的主要趨勢。「智能玩具」展區會帶來各種融入創新科技的玩具和遊戲，例如配備應用程式操控功能、虛擬現實(VR)、擴增現實(AR)及混合現實(MR)等技術的娛樂產品。此外，因應全球市場對STREAM玩具需求日增，玩具展也將設立「啟發潛能玩具產品陳列專區」，囊括科學、科技、機械人、工程、藝術及數學（STREAM）範疇的益智教育玩具及遊戲。

怡人國際(香港)有限公司展出一張實驗台，內置超過15款實驗設備，供四歲以上小童學習基礎科學原理，適合小朋友體驗物理科學的神奇。

另一香港展商Playable Creation Limited則帶來一個具AR技術的弓箭操作模式玩具，可以透過紅外線傳送器藍牙與最多六個人進行多人遊戲。

國際平台展示多元玩具及遊戲
展覽焦點展區「品牌廊」將匯聚約230個知名品牌，包括4M、Aurora、Soap Studio及Welly等，為買家帶來設計出色及優質安全的玩具。品牌廊展商怡高安迪(香港)有限公司帶來一套3D太陽系模型。兒童可以用附送的五色油漆及畫筆，製作並繪製八個星體，創作屬於自己的太陽系。

東方玩具有限公司展示1/50 Mini Cooper 壓鑄模型。為了保留車內細節，帶出經典感覺，模型內也保留了栩栩如真的內部零件，包括紅色車椅、可開關的車門及引擎罩，讓人打開觀看細緻的引擎構造。

對於成年人甚至長者，玩具與收藏品都是重拾童趣、保持心境年輕的好方法。「大童世界」展區將載譽歸來，展示包括收藏玩具、魔術用具、模型及人偶、野戰遊戲等迎合成年人喜好的玩具。

「煙花」展區同樣載譽歸來，展出禮花彈、爆竹、玩具煙花及適用於各類型活動的煙花等。

今屆展覽繼續得到國際展商支持，中國內地、韓國、西班牙、台灣和英國會再次設立展館，還有以歐洲展商為主的「World of Toys」展館。

揭示行業趨勢
展覽期間，大會將舉辦一系列活動，讓買家獲取行業發展資訊，拓闊商網。大會亦將舉辦「香港玩具業會議2019」，邀請重量級嘉賓主講玩具業的全球及區域趨勢。

貿發局將再度舉行「香港玩具及嬰兒用品大奬」，評選方式以創新性、實用及安全性、市場潛力和環保意識為準則，比賽結果將於展會期間公佈，得獎作品亦會同時展出。

同期展覽　締造跨行業商機
香港玩具展將與香港貿發局香港嬰兒用品展、香港國際文具展及香港貿發局香港國際授權展同期舉行，四項展覽為買家提供一站式採購機會，締造更多跨行業商機。

展覽網頁
香港貿發局香港玩具展– www.hktoyfair.hktdc.com
香港貿發局香港嬰兒用品展 – www.hkbabyfair.hktdc.com
香港貿發局香港國際文具展 – http://www.hkstationeryfair.com
香港貿發局香港國際授權展 – www.hktdc.com/hklicensingshow

Organised by the Hong Kong Trade Development Council, the 45th edition of Hong Kong Toys & Games Fair will be held from 7-10 January 2019 at the Hong Kong Convention and Exhibition Centre. Featuring more than 2,000 exhibitors, the fair is Asia’s largest event of its kind and the second largest in the world. In 2018, over 49,000 buyers from 129 countries and regions visited the fair.

In the first eight months of 2018, Hong Kong’s exports of toys and games reached USD 4.1 billion, increased by 8.6% year-on-year, with the US, the Chinese mainland and Japan as the major export markets. Taken together with re-exports, Hong Kong is the world’s second largest toy exporter.

Tech toys are trending
Technology creates new marvels every day, and the integration of technology in toys is the industry’s dominant trend. Smart Tech Toys zone will showcase a vast array of tech-based toys and games including those operated via mobile apps, or incorporated with the latest VR, AR and MR technologies. A STREAM Toys Product Display will also be set up to highlight educational and high-tech toys featuring science, technology, robotics, engineering, arts and maths (STREAM), as these topics have been gaining greater attention in the toys and games industry worldwide.

Hape International (Hong Kong) Limited is showcasing a children’s workbench that contains everything for children as young as four to conduct over 15 experiments and learn key scientific principles, ideal for kids to experience science and physics.

Another Hong Kong company, Playable Creation Limited, will present an interactive toy archery with AR technology. Equipped with Infrared (IR) transmitter and Bluetooth, it supports multiplayer games up to 6 persons.

An international platform presenting a comprehensive range of toys and games
The signature Brand Name Gallery is expecting around 230 brands this year including 4M, Aurora, Soap Studio, Welly, offering products of excellence in design, quality and safety. An exhibitor of the Brand Name Gallery, Eastcolight (Hong Kong) Limited will showcase is a 3D solar system model. Using the provided 5-color paint pots and brush, kids can build and paint their own solar system with 8 planets.

Toyeast Limited will also display a 1:50 Mini Cooper die-cast model at the fair. To retain all the details and vintage feeling, the model car comes with realistic interior parts such as the red car seats, opening doors as well as the opening bonnet, which allows the engine to be showed even in such a small-scale model car.

For many adults and even seniors, toys and collectible items are a great way to relive their childhoods and stay young at heart. Kidult World will return featuring hobby goods, performance magic items, models, figurines, war games equipment and much more!

Also returning in the upcoming edition will be the Fireworks zone, displaying shells, firecrackers, toy fireworks as well as fireworks suitable for use in different events.

International flavour will be on full display at the fair. The Chinese mainland, Korea, Spain, Taiwan and the UK will once again set up pavilions. The World of Toys pavilion will also feature a dazzling showcase of exhibitors mainly from Europe.

Presenting industry trends
A series of events will be held for visitors to keep abreast of the latest industry development and strengthen their networks. The Hong Kong Toys Industry Conference 2019 features heavyweight speakers to share their insights on key global and regional trends shaping the toys industry.

The Hong Kong Toys and Baby Products Awards continue to highlight baby products and toys of superb design, innovation and quality. Judging is based on innovation, functionally and safety, marketability as well as environmental friendliness. Results will be announced during the fair with awarded entries on display.

Concurrent events
The HKTDC Hong Kong Baby Products Fair, Hong Kong International Stationery Fair and the HKTDC Hong Kong International Licensing Show will be held concurrently. The four fairs provide abundant trading opportunities and good potential for crossover business activities among the participants from various sectors.